Description
Written and presented by Leanne McCauley who previously worked at the Therapeutic Goods Administration (TGA), where she garnered more than 9 years’ experience in the advertising code and advertising compliance.
Leanne is the Principal of Seeside Advisory, a consultancy specialising in guiding advertisers of medicines and medical devices through the complexities of Australian advertising laws. Her work at the TGA included educating advertisers, developing guidance materials, and assisting with compliant advertising strategies. She played a pivotal role in shaping regulatory improvements, and collaborated with legal and policy teams, led stakeholder consultations, and managed the implementation of updated laws.
- What is an advertisement
- Legislation
- General principles
- Restricted representations
- Mandatory information requirements
- Scientific and clinical information
- Specific requirements
- Testimonials and endorsements
- Advertising to practitioners
- Other claims – green, natural
- Social media
- How the TGA manages non-compliance
- Useful TGA advertising guidance
- ACCC social media advertising and selling guides
*10% GST is added if we are billing an Australian company
Course sample:
